SHOP [Get, acquire, need, satisfy]
As China’s rise of financial power, we find the nowadays-largest shopping mall there in the city of Dongguan. As everywhere in the world, the huge big box contains no windows, no connection between inside and outside, but a thousands of offers and promises for a better life. The whole family can spend their free time inside without a notion of time. Each family member can find his personal pleasure, according to the size of the wallet. But the rise of the mall seems to be more or less finished in the western world. With the notion of sustainability and the growing precarity in all parts of society people start to begin to search for alternatives and local food markets return to be pleasurable events. With the increasing demand for regional goods we start questioning also the origin of our products; how does the food chains work globally, what are the carbon footprints of our products? Not to forget our questions relating to the development of genetically modified food.
The cry for attention of individual products grew according to the quantity of the markets. Visually we start being unaware of what is advertisement and what is information. Product certificates make it even harder to know if they represent a common interest or if it does not come from the producer itself.
Before we become blind from visual stimulation and things we don’t “need”, we ask ourselves: Can we find new ways of getting to know products and use them? Obviously advertisement and mass-consumption are children of the capitalist system, and with them – more lately – the obsolescence programmed of our every day objects, pushing not only in consuming more but also in creating massive waste. Aren’t there any other ways to produce and consume than the way we are used to now? In the last centuries we have discovered the advantages of global exchange of goods, but what if we would take a step back and see what we really need: What is it we really need? What could be the concepts for new alternatives? Does our foodculture has to be inevitable linked to consumer culture? Do we necessarily still need to have everything at every time? And finally: What are the possibilities for our cities? Apart from the “urban gardening”, what could be transformed spatially to change towards a conscious behaviour of shopping and consumption culture?
>>> Now it’s your turn! Show us your ideas to re-think the shop, the way we consume and a city with another system of shopping culture.
Register by: 07-01-2012 / Submit by: 07-01-2012