On 1 November 2008, The Age newspaper (Melbourne, Australia) described architects as the “canary in the coalmine” of the economy. As a response to the global financial crisis, OpenHAUS Architecture invites architectural enthusiasts to create an ‘Advertisement for Architecture’. The most outstanding of these entries will be exhibited at Federation Square, Melbourne, Australia from 28 September until 2 October 2009.
Entrants are invited to submit an A1 advertisement addressing:
? Where we would be without architecture.
? The status of architects as cultural iconographers, determinants of the built environment, image-makers and visionaries.
? The changing role of the architectural profession over the 20th century and into the current millennium.
? The creation of desire for architecture.
? The promotion of a greater awareness of the role of the architectural profession both culturally and socially.
The exhibition provides a chance to promote the architectural profession and engage with the public. The advertisements are not intended to promote individual architectural firms but architecture as a ‘big idea’. They are an opportunity to reflect on how the profession has evolved and to generate creative and innovative ways of communicating the strengths of the profession to a wider audience.
Register by: 08-14-2009 / Submit by: 08-14-2009