Art Directors Club launches inaugural student brief with Nissan. Students currently enrolled in undergraduate or graduate level programs in advertising, graphic design, photography, illustration and new media are eligible to enter ADC’s co-presented brief based competition.
Nissan cube® is unlike any other car on the American road. Its funky exterior is punctuated by an asymmetrical rear window and a low, wide stance. Its comfy interior is a place to have fun with friends. It offers multiple options for self expression with features like a removable shag dashboard carpet, multi-color interior mood lighting, and configurable storage. Cube is part car, part social destination.
ADC is inviting students to address these questions:
– How would you introduce cube?
– What creative would you run?
– Where would you run the creative for maximum reach and efficiency?
Develop a campaign, or concepts, that makes Nissan cube a part of our target’s life. The campaign shouldn’t feel like marketing, it should feel like a natural extension of where our target goes and what they do. To this end, use channels and communication vehicles you feel are most appropriate to our target’s lifestyle and what the model represents.
Local dealership location info available upon request. US-based only. International students must respond to US market conditions.
Download PDF of full brief.
Complete info here