In a time of economic upheaval and rapid social change design will have an outstanding role in the future. Vienna as an important young design location can make a substantial contribution to this.
MAK and departure therefore announce a first-time-ever joint ideas competition: under the heading of Project Vienna – A Design Strategy proposals are invited for innovative design strategies and concepts. Design must go beyond mere object modeling and surface cosmetics and be understood as an integral part of cultural creation. Design informs our everyday life, our culture, and our sense of aesthetics beyond fleeting fashions and styles – design is the mirror of our civilization.
The ideas competition targets designers who represent a broad notion of design, who interact with other disciplines or network with artists, architects, and other creative professionals. The focus is on the significance of design as a concrete possibility and relevant practice of intervening in, and informing social structures. After the decline of modernist design utopias and avant-garde attempts at an encompassing redesign of our sphere of living, the call is now for independent and intelligent contemporary models for the Vienna of the 21st century.