Building Fashion celebrates cutting edge design through a series of temporary installations under the High Line at HL23.
Building Fashion pairs fashion designers with architects in an installation series exploring the intersection of architecture and fashion through integrated store and exhibition design. With 5 installations, the HL23 Tin (former sales office), will be reappropriated providing a unique glimpse into the work of vibrant and acclaimed designers. With exclusive opening parties and Saturday outdoor summer concert series, these grounds will be trafficked by thousands of visitors this Summer.
Building Fashion will showcase design on par with the caliber, prestige and quality demonstrated by the landmark precedence of Neil Denari’s HL23. All installations will be open to the public. Each will reflect the fashion brand’s image through expressive voluminous forms engaging both indoor and outdoor elements of the site.
Installations commence July 15 and conclude September 19, 2010. The series will be comprised of five, two-week installations, culminating with a grand finale during the
New York SS2011 Fashion Week.
Fashion designers are selected based on their ability to attract audiences as well as their benefit to the events. All of the fashion designers asked to participate do not have freestanding stores. This is an opportunity to explore how their vision and brand can be translated into an environment and three-dimensional space by creating a strong and distinguished visual presentation transcending the common pop-up store. Architects will be selected with Architizer through a national search of the leading emerging designers.
Designs should consider: changing, checkout, display, seating, lighting, color, materials, sound, storage, smell, branding, circulation, safety, and interaction. More specific product details will be provided if awarded project. All designs should be minimally intrusive, easily installed and easily removed. Existing built-in storage will not be removed. Designs should consider interior space, exterior shell, and outdoor area indicated in drawings.
Register by: 06-27-2010 / Submit by: 06-27-2010